Event Merchandising

Product tie-ins

Products such as sports and recreation equipment often require a two-step merchandising program. First, see the banner at the event and, second, make the connection at a retail store and buy the product. Our in-store banners with tie-in product graphics are the perfect way to direct consumers to featured products and increase your sales.

Point-of-Purchase

Stand out to customers

A strong product image or message and visual brand I.D. can make all the difference in retail sales. Whether your banners links back to a promotional event or simply stand as a powerful in-store sales tool, you can depend on impressive customer response.

Retailer-Specific Merchandising

Highly flexible

Retailer specific collateral in a national campaign is all about gaining participation. It is vital to triggering an immediate customer response to national advertising. Often a dealer participation incentive is used to secure local merchandising. BetaColor™ uses digital manufacturing to easily handle complex local collateral and dealer-specific premiums.

National Tie-In

Messaging reinforcement

When a brand or product message is running on the Internet and in national TV, newspaper, magazine, and outdoor, BetaColor banners bring the message home at the retail level. Nothing is more powerful at reinforcing expensive media messages than banners that deliver high-impact visual cues.

Location Specific

Boise to Boston to Baja

There are times when large companies with many locations need to present a unified graphic image, yet need flexibility to accommodate regional differences. BetaColor digital production is the ideal solution to this need. Turnaround is prompt and production costs are reasonable.

Classic Co-Op

Ease and flexibility

When a large product company wants to offer their imagery for use in retail locations with the flexibility of a custom retailer imprint, BetaColor is the expert. Our digital inventory system allows simple selection of product images, then banners are printed with the retailer’s logo. A powerful tool to encourage retailer participation.